Wednesday 4 November 2015

Jimmy Choo, London

OK, strap yourselves in, batten down the hatches, here comes a Christmas scheme.  How great to see Jimmy Choo investing in some fantastic props and actually looking rather like Moncler right now.  Screaming out to their core customers, i.e. the very wealthy, these ski lift chairs within this scene look brilliant, particularly as the size of the windows at this store along Bond street are so tiny.  Great to see a narrative around this product although a shame that the shutters are kept down which slightly kills the impact.

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