Dolce and Gabbana, London

This is not our favourite scheme out there on the high street but clearly the 'folklore' trend is flying high at Dolce and Gabbana here in the centre of it all; well at least at this store anyway.  We haven't seen the trend much anywhere else although of course there is time and it may pop up elsewhere, in which case we will make the links for you if you cant see these schemes yourself.  

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Gucci, London

There's something very eery / ghostly or possibly spiritual about this scheme at Gucci right now?  Hanging from chains the luxury clothing has been suspended in a gravitational format as if the bodies which contained them have slipped away leaving only the carcass of the product.  This is a very powerful scheme in the absence of any 'persons' demonstrating how to wear of use their product although we were unable to link this to anything political or topical?

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Hogan, London

This was quite a nice surprise to find along Sloane street.  We have seen the bowler hats before of course although in these relatively small windows in this repetition and gravitational format and in these colours it does actually look quite superb when you see it.  We weren't quite sure what to say about the previous scheme here although this one does have heaps of personality for sure.

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Dolce and Gabbana, London

Check out these props at Dolce & Gabbana along Bond street right now.  While their other store further along the street is showing the Folklore trend here we have a bit of nostalgia with the use of old vinyl records in a repetition format creating the backdrop in conjunction with these old style record players on which have been placed rotating shoes.  A delicious scheme we thought.

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Fenwick, London

The main window at Fenwick is looking particularly sparkly with their Fine Jewellery installation ' For Your Soul'.  We couldn't find a link on their website which would tell us a bit more than this unless it was hidden in plain site?  But anyway, superb and gigantic installation in these gorgeous Copper tones.

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Lanvin, London

Lanvin have been producing some really interesting schemes here in London recently and this one, possibly Neo-Vanitas meets Bloom consists of both a mannequin and product in mirrored boxes.   This is quite an odd scheme in many respects although how wonderful to view such an abstract concept in a store window.  We don't really mind that it may not actually make any sense to everyone, perhaps there are links somewhere to explain it (although we doubt it) however it does challenge us and it does make us think and wonder what it all may mean (or mean nothing at all) and we like that.

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Louis Vuitton, London

We're not entirely sure whether the links here are to the details of Nicolas Ghesquiere's 2016 Cruise collection or to the Totemism trend (where Memphis meets Africa).  Either way the colours of course are delicious and the shimmering backdrop really lifts this scheme.  OK, well, it is a little Luxe-vulgar for our preference but these guys are the best in the world at what they do and second to none so we feel slightly obliged to honour it even if we don't particularly like it ourselves.

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Ralph Lauren, London

More Balls please..........Ralph has gone all Wimbledon this week with the pending championships here in London at the end of this month.  Large screens with sound vibrating through the fenestration, their latest scheme oozes all the glamour and sophistication of the event.  Beautiful propped sets of architectural proportions look superb too.

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Anya Hindmarch, London

Pop Art lives...!  We are always slightly cautious of brands which revive old and slightly iconic motifs from yesteryear as they tend to do them so horribly (think Moschino) however the craftsmanship of the product here wins us over and also that the brand have in this case toned down the garish colours of the original Frosties Tony the Tiger and created a superb product which of course has been presented so well in these tiny windows.

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Liberty, London

Celebrating an incredible 140 years, Liberty is looking rather Christo and Jeanne Claude at the moment with all sorts of things covered in various signature print fabrics.  We have noticed recently that the brand have included a whole range of recent past window installations on their website too in chronological order which is superb.  Thanks guys, it hasn't gone unnoticed and so interesting to see what has gone before.  We cant see this installation on their site just yet, but we're sure it will be with a short explanation of the context.

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Vivienne Westwood, London

We adore this brands store along Conduit street with its ever so slightly crunchy floorboards.  Rocking the Mad Hatters tea party this store is looking superb.  We featured the Mans store earlier in the week if you remember with its gas masked mannequins so the concept behind this scheme couldn't be further away; we love this.  The same brand on the same street and yet two completely poles apart schemes.  We don't find this very often so its a real treat to view.

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COS, London

We have to say it, we really do.  Where the hell has the fun and cleverness with product gone in retail store windows?  We know that brands have budgets (OK we accept that this is not always sufficient to do spectacular things), we assume that there is some imagination available (if not then buy it in..!.....cost against a budget not a drain on resources...etc...etc.), but really Cos, really?  A fixture in a window?  We love what this brand does normally as they do have some really clever schemes, but gawd this scheme is soooooo incredibly fricking boring, not even just ordinary, its boring, its drab.  Please give yourselves permission to have fun.  Please.

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Max Mara, London

Max Mara have finally moved back into their old or rather now new store along Bond street and sporting very large and quite short clipped bushes as part of their scheme.  Oh you know what we're alluding to with our school boy humour but great to see this brand back in its old home.  There's not much more to say about this scheme but it does appear to have much better product on show and the cobwebs appear to have been swept away.

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