Saturday, 30 May 2015

COS, London

We have to say it, we really do.  Where the hell has the fun and cleverness with product gone in retail store windows?  We know that brands have budgets (OK we accept that this is not always sufficient to do spectacular things), we assume that there is some imagination available (if not then buy it in..!.....cost against a budget not a drain on resources...etc...etc.), but really Cos, really?  A fixture in a window?  We love what this brand does normally as they do have some really clever schemes, but gawd this scheme is soooooo incredibly fricking boring, not even just ordinary, its boring, its drab.  Please give yourselves permission to have fun.  Please.

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