Vivienne Westwood, London

We adore this brands store along Conduit street with its ever so slightly crunchy floorboards.  Rocking the Mad Hatters tea party this store is looking superb.  We featured the Mans store earlier in the week if you remember with its gas masked mannequins so the concept behind this scheme couldn't be further away; we love this.  The same brand on the same street and yet two completely poles apart schemes.  We don't find this very often so its a real treat to view.

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COS, London

We have to say it, we really do.  Where the hell has the fun and cleverness with product gone in retail store windows?  We know that brands have budgets (OK we accept that this is not always sufficient to do spectacular things), we assume that there is some imagination available (if not then buy it in..!.....cost against a budget not a drain on resources...etc...etc.), but really Cos, really?  A fixture in a window?  We love what this brand does normally as they do have some really clever schemes, but gawd this scheme is soooooo incredibly fricking boring, not even just ordinary, its boring, its drab.  Please give yourselves permission to have fun.  Please.

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Max Mara, London

Max Mara have finally moved back into their old or rather now new store along Bond street and sporting very large and quite short clipped bushes as part of their scheme.  Oh you know what we're alluding to with our school boy humour but great to see this brand back in its old home.  There's not much more to say about this scheme but it does appear to have much better product on show and the cobwebs appear to have been swept away.

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John Varvatos, London

We love the merchandise at John Varvatos right now.  The monochromatic scheme looks quite delicious.  OK, well we have seen old picture frames whitewashed and hung in a repetition / gravitational format before but as the brand haven't done much in the windows apart from their last scheme we don't want to discourage it as we do appreciate an effort being made.  Just iron / steam those curtains though.

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Vivienne Westwood, London

Never a brand to shy away from direct schemes, Vivienne Westwood at their Conduit street store is rocking the Gas mask and cut out look.  Considering that the brand have such a narrow window space they do manage to squeeze in some really interesting narratives which are always a pleasure to view.  There is a slightly sinister edge to this scheme although this makes everything so much more interesting we think.

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Moschino, London

Oh we do try to like what this brand does, we really do.  This isn't the worst one we've ever seen although at some angles it does appear that the mannequin is swimming in her own urine.  Doesn't it?  OK a large Yellow-ish perspex old style Hi Fi looks interesting, sort of, although perhaps the colour is just a little 'reminiscent' and yet it could have all been so good.  Ultimately, these schemes shift this brands merchandise so who cares what we think; but the colour is so wrong, right?

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Tiffany, London

Tiny windows with massive personality.  These windows look so enormous but if you are familiar with the brand you will know that they are incredibly small.  Concertinaed images of what appear to be a New York skyline form the backdrop to their product right now with tiny Bronze coloured plinths in a pyramidal format.  Great as always.

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Brunello Cucinelli, London

While we have a huge respect for this brand which until recently we knew nothing about we are not sure what this scheme is actually about.  Dutch looking windmills in a repetition format against a White board backdrop.  Your guess is as good as ours with regard to what they are saying.  The product of course is superb.

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Burberry, London

Curvy lines leading us into and around the space is the promotion at Burberry right now.  Beautiful sculptural lines carry their products and invite the viewer to look just that little bit closer.  This brand is rocking the abstract scheme right now, looking super cool and just gets better and better.

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Persona Synthetics, London

If you want to see a really clever piece of marketing then look no further than the graphics in the windows of the 'old' Esprit store along Regent st.  Advertising the opportunity to have your own cyborg this clever work is not all that it seems.  Go and check it out as it really is brilliant.  Otherwise just watch Channel 4 (here in the UK) over the weekend.  Sadly, these indispensable 'creatures' are still unfortunately fictitious.  But a brilliant promotion. 

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Etro, London

Etro appear to have changed direction quite considerably recently and gone is that super expensive video screen which for a while now formed the backdrop to their schemes.  This is a bit of a shame as while no doubt it was probably very expensive it always appeared to be a little underused.  Just think of what could have been done with such an amazing digital screen.  That said, it probably wasnt working for them and back to low tech we go.  The current backdrop is enormously intriguing however.  Is it Notre Dame?  We're not sure although with its overlaid design and eclectic product this installation is quietly confident and of course as always has super quality product.

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John Varvatos, London

We did visit this store when it first opened along Conduit street as we were familiar with the name having seen the brands store previously in NYC and bought their products in San Fran before now.  We did look to include them but there really wasn't much happening window-wise for us to talk about.  Well until now that is.  Continuing the foliage trend that we have seen across a wide range of brands on the high street John Varvatos has gone one stop further and added theirs, giant sized of course and in White.

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Desigual, London

A cloud back drop and a sandy 'beach' flooring with Giant lips in the sky.  We're not entirely sure what the message is here beyond their 'fun-filled holiday' on-line strap line although of course the props are great fun and great quality.  'Say something nice'?  We're just not sure what it all means?  Does anyone know? 

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