Tiffany, London

Tiffany's latest offering in White of course looks beautifully simple.  Traditionally this brand injects huge doses of humour which seems to be missing lately and really is quite a shame, don't you think?  Cleverness in product presentation is hard to find in Retail Store Windows within contemporary retailing, although if there is one brand that does it so well normally, its this one.  Of course it is so time consuming to produce those kinds of schemes and with so many brands having multiple stores, clearly impracticable.   We just would just like to see more thought injected to take us beyond the ordinariness we see on the high street normally that's all.

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Max Mara, London

We cant wait for the new Max Mara store to open across the street from this temporary store.  Normally we adore what this brand do although mannequins on a plank on cushions isn't really rocking our world right now and neither is it very 'luxe'.  Of course we love the figures and while the merchandise is not to our preference, we recognise that there are people out there who love this stuff, so fair enough. Hopefully when the new store opens some life will be given back to their presentations? 

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Harrods, London

Images Courtesy and Copyright www.justso.eu

Wow, Harrods always looks so incredible and thankfully the brands who promote their products here at this phenomenal Department store appear to spare no expense whatsoever in bringing us world class schemes.  With Easter just around the corner and using technology at the highest level available applied to this Faberge scheme who would not be engaged?  With a heightened level of interaction which enables us to create our favourite egg pattern via an ipad inside the store this scheme is proving to be absolutely of the moment. It also demonstrates where we are headed so clearly.  Collaboration and Technology will continue to be key as we move through this year creating Visual Hero-disers (we made that one up but we're sure you understand what we mean).  Check out the video here https://vimeo.com/121772367  from the team at www.Justso.eu  

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Jack Wills, London

Images Courtesy and Copyright Jack Wills

It is so wonderful to see huge doses of in-house creativity being implemented across the mid-range multiples in this period of the global 'corporate look', well one size does fit all, right?  Well no, so lets move on please?  We are seeing the emergence of localised creativity more and more across the high street so it is a particular pleasure for us to share these images with you all which demonstrates that a brand can look so good, working to their target demographic and yet have a certain local interpretation which adds interest and allows the VM team to do their job.  Here at Jack Wills, the team have been let loose in store to create this fantastically fun in store treatment which adds masses of humour, tells it like it is and yet does its job so well.  Fantastic guys. 

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Dolce and Gabbana, London

Dolce and Gabbana are rocking a rather religious / regal look right now with their over sized Sacred Heart (?) and sumptuous Red merchandise.  If you happen to be along Bond street do go and have a look.  We are not sure whether we actually like this scheme although it is of course superbly produced and no doubt there will be plenty of dedicated followers worshiping at the fenestration.  Its a little 'Blingy' for us but clearly its pitched at a particular market.

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Tom Ford, London

Images Courtesy and Copyright SFD

It takes an enormous amount of effort to make something look this simple.  Focusing on this Uber premium product the team here have created a fantastic Art-like installation which just screams luxury in a whisper.  Simply a beautiful presentation from this brand.  The team at Tom Ford (as well as the man himself) really do understand what this level of retail (which feels slightly, albeit unintentionally tarnishing saying it in this context) is all about.

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Warehouse, London

We included the relaunch of this high street brand a while ago and each time we go back we are always so incredibly impressed with the care and thoughtfulness that the team put into this brand which is delicately layered and so beautifully created that we cant imagine anyone not wanting to shop here?  Building on their East coast NYC loft apartment style, the team have gently warmed this with gorgeous succulents and references to the West coast Californian cantilevered buildings produced by the historical architect Frank Lloyd Wright, all delicately illuminated with soft lighting.  With Spring now on its way this brand looks like a gently confident boutique which is genuinely helpful to the customer rather than adopting the hard sell we see across so many of the multiples on the high street. We really like this approach.

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Tods, London

Tods always produce such quality schemes to the level of their amazing products.  We are a little bemused however by this scheme as it does look a little like one of their potential presentations ready for 'sign-off' at their head office rather than the final outcome, don't you think?  Anyway, this is a sort of interesting scheme and while the quality is here as always, it perhaps does signal an exasperated team considering the high level of this brand.

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Nespresso, London

We've never been inside this store, nor actually bought their product although they do tend to have quite impressive windows.  This one has out sized, are they Cru Capsules with these swinging Red discs?  They are a little reminiscent of giant nipples albeit in Gold or Blue although some movement here rather than a static installation is always appreciated.  We're sure the product is highly popular if they can open a store along this end of Regent street so maybe we should pop in and give it try. 

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Dior, London

All illuminated along Conduit street, Dior is looking rather more loved than usual with its radiating lighting which highlights the preciousness of the product and nudges the viewers eyes towards it.  While this was difficult to capture with our limited resources it is quite an impressive scheme and hopefully you get the gist.

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Oliver Sweeney, London

Gosh, we haven't shown this brand for ages and ages.  Why is that we hear you ask?  Well, the only reason is because they haven't changed their windows for so long that we didn't actually capture them as we had nothing to say about it.  However, this store is looking a lot better thankfully with their chair glued(?) to the ceiling (a la Viktor and Rolf, Milan stylee) and, well, other objects of Desire.  The repetition of the images along the side wall look interesting of course as do the transparencies on the fenestration.

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Prada, London

If there is one brand that understands colour then it is certainly Prada.  If you missed the Pradasphere last May at Harrods but didn't know very much about this brand then you too would be a convert.  OK well these exhibitions are meant to generate future customers so roll on McQueen at the V&A we guess.  This month we have Violet tinted Panthers strategically placed across faux rocks with a tinted landscape backdrop and obligatory mannequin.  This is a kind of magazine photo shoot scenario but of course works so beautifully well.  The colour here, just delicious.

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Fortnum and Mason, London

This is a really interesting direction for this brand.  Why is that we hear you ask?  Well, ordinarily this brand appear to adopt a kind of curatorial or an historical approach to their schemes with such care and attention to ensure that the product is key with a really detailed narrative surrounding it.  However, their Devotion scheme with its giant Golden hands, of course still has a huge amount of care applied but a much simpler and cleaner approach seems to have been adopted.  In fact, actually this was probably harder to install than their previous schemes as we all notice elements which are wrong far more easily (we hasten to add that there is never anything wrong with this brands windows of course).  That said, this is a very refreshing direction which breathes a new kind of life into this destination store.  If you have never been here then put this place on your bucket list.  If you have been before then go again and immerse yourself.

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