Tuesday, 11 March 2014

Moschino, London


We rather like this scheme at Moschino right now.  We can hear the gasps as we type this.  Yes, we like it, there, we said it.  What do you like about we hear you ask?  OK, well, we do enjoy the pop art movement which the product here is clearly referencing and therefore the brand have installed a product-led scheme with their usual out-sized props, although in this case the quality is clearly in place.  Great fun scheme.


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Monday, 10 March 2014

Hackett in collaboration with London College of Fashion


If you happen to be either along Regent street, Jermyn street, Sloane Square, Covent Garden or just about anywhere in London where there is a Hackett store then do go and have a look at their latest installation.  In collaboration with B.A.(Hons) Fashion Visual Merchandising students at London College of Fashion the latest installation celebrates the new Rising Stars of our industry.  Each student was challenged to create a personality based on the various customer demographic of the Hackett brand and from The Thinking Man, The Artful Charmer, The Urban Gentleman...the list goes on, the students have created these absolutely brilliant personalities.  Collaborations of course are absolutely of the moment right now and this really does demonstrate the team at Hackett's avant garde thinking and fresh approach to Visual Merchandising and how this can be interpreted.  Brilliant stuff.



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Sunday, 9 March 2014

Uterque, Dubai


We have never seen or heard of this brand before now but what an effort these guys have made.  We are not massive fans of shopping malls per se but here in Dubai it is a necessary evil as it is so incredibly hot; and its winter...!  Anyway, with tonnes of gravitational product handling dynamics and super props these guys are looking rather cool don't you think? (cu'mon guys lets get some feedback here...!)  In the meantime we are heading back to Europe, London and its dreary weather to bring you the latest gorgeous bits on the high street before heading off to Paris, France.  Just watch this space.


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Saturday, 8 March 2014

Dior, Dubai


If you are unsure how to accessorize that new frock then why not get yourself a crash helmet?  OK, well it is possibly unrealistic but then luxury brands are leading the way and put these concepts 'out there' which simply either amuse us, challenge us or offer new solutions. 

Friday, 7 March 2014

Fendi, Dubai


How do you feel about this scheme?  We felt that the product is sort of enclosed within a kind of three dimensional parentheses which highlights its importance.  Of course we also have the vertical lines which lead the eye up and down through the space.  Or, have these guys run out of ideas?  Who knows?  Anyway, a simple scheme either way and pleasantly produced.


Thursday, 6 March 2014

Lanvin, Dubai


Bizarre is the only word to describe this scheme?  It is fun of course and one of the better schemes we have seen from this brand in a long time.  Half human, half packaging.  You really couldn't make this stuff up.   Great colours though and good to see some thought has gone into their presentation.


Wednesday, 5 March 2014

Laboutin, Dubai


A slightly odd scheme for a shoe brand although great fun nonetheless.  At Laboutin we were rather drawn to this little gem of bicycle, tricycles and tandem.  Simple stuff really and kind of Circus-like.  We weren't so sure about the shoes on the peddles though?  What you do think? 

Tuesday, 4 March 2014

Hermes, Dubai


We do love these big window spaces here in the Dubai Mall, although no doubt these are really hard work to manage and tonnes of time spent on implementation.  Here at Hermes, skiers appear to be flying through clouds rather than snow right in among these Silver birches.  OK, its a little unrealistic if we think too hard about it although it does actually work incredibly we we thought from a visual perspective?  


Monday, 3 March 2014

John Lobb, Dubai


Wow, what a great scheme here at John Lobb.  Men's shoes sadly are usually the poor relation of the products when it comes to presentation, but clearly not for much longer.  There is a John Lobb store in London although we have never seen such a great installation there as we have here.  Of course what is difficult to appreciate in a still image is that there is movement here as the hands emulate the craftsmanship and attention to detail that this product obviously has.  It is a little reminiscent of the 'Elves and the Shoemaker', but what the hell, it looks fantastic.




Sunday, 2 March 2014

Scotch and Soda, Dubai


We have seen this scheme back in London on our travels and do love this kind of colour swatch effect that the guys have created here.  A very simple scheme and so easy to transport around the world yet has quite a lot of impact, don't you think?  A good example of the gravitational and radiation format of product handling dynamics.

Saturday, 1 March 2014

Harvey Nichols, Dubai


Oh we don't know either and yes we love it too.  OK, well large format lettering is a cheap option to fill a massive space but, yes it does look great.  With such enormous window spaces we know how hard it is to fill these but if you happen to be here in the Mall of the Emirates do look at them from a distance as they do have enormous impact.  What more can we say about it?


Friday, 28 February 2014

Bloomingdales, Dubai


After a marathon flight courtesy of Emirates airlines, which incidentally is really very good if you have never flown with them before, we have finally landed in the gorgeous and welcomed warmth of Dubai.  Ahhhhh.  Well, first stop is the Dubai Mall which is still (we think) the worlds largest shopping mall?  It really is exhausting walking around here as it is so enormous but you know how much we suffer for our Art.  Here at Bloomingdale's they are asking us which side are you on?  No, not in the same way as 'Which side of the church are sat on?' or 'Which team do you play for?' if you get our drift, but 'Are you up town or down town?' (maybe that has slightly worse connotations?)  Here we have a largely stripey space separated by a 'glass' screen and in some places creating this faux perspective.  It does look great of course but then these guys clearly invest in their teams to produce such a quality output.


Thursday, 27 February 2014

Carsch Haus, Dusseldorf


This is another department store which we could only skim passed as time hasn't allowed us to hang out here for very long but we did want to capture the zeitgeist of this city somehow.  OK, well we've seen the Butterflies glued to wall countless times before but we felt that at least they had made some effort here to create some interest.  What do you think?  Its quite cold here at the moment so tomorrow we are off to the warmer climate of the middle east.  It is winter there also but we have a feeling we will be like those lizards warming up on a rock somewhere trying to get some heat into our bones.



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