Monday, 28 January 2013

London Visual Merchandising Talent Search



If you have been itching for a career in Visual Merchandising then here's a fantastic opportunity for you..!
RedBorder Ltd. are a specialist consultancy and recruitment service to the retail sector and they are launching a London-wide talent search for the most creative and best Visual Merchandisers in London to become part of the UK’s first VM Squad and work with a wide array of retailers on our high streets.

If you live in one of London's boroughs and would like to be one of the lucky 33 selected to become part of the RedBorder VM Squad you have to apply and submit your submission via Facebook.  Nominees from each borough will be shortlisted and the most talented, creative submissions will be voted by the public.

Deborah Millington, Director of RedBorder Ltd said, “We are constantly searching for the best Visual Merchandising talent for the future. This talent search allows the best in London to showcase their skills and become one of the elite Visual Merchandisers in the country”.

As a member of the RBVM Squad you will be part of a team that will work with a variety of retailers to execute their Visual Merchandising strategy throughout the year.  

So, to become part of the exclusive RBVM 

Squad, candidates need to:

Submit a copy of your resume

Have 3 accompanying photos of your most recent work

In no more than 100 words state why you should represent their borough as a Visual Merchandiser

Last date for entries is, 5.00pm, 15th March 2013

Public voting will take place between the 23rd  - 29th March

For full terms and conditions, visit https://apps.facebook.com/contestshq/contests/311820  If you have any further questions please:  Email: info@redborder.co.uk or Tel: 020 7100 4052 

Selfridges, London


SSSSSSSSSSSSSsssssssssssssssssshhhhhhhhhhhhhh............!

Sunday, 27 January 2013

Moschino, London


Oh you know we can't resist a good old fashioned giggle at this brands expense.  Beyond that, our lips are sealed and we'll let you make up your own minds about what you think.


Saturday, 26 January 2013

Juicy Couture, London


There appears to be a nautical theme happening around town......again.  Clearly these are product led schemes; the one at Hilfiger isn't much more exciting.  Anyway, the fashion industry appears to have run out of new ideas as this theme seems to crop every single year and hey presto, dust of the life savers and the scheme is done.  Sigh.  Its all looking so tired right now out there.


Friday, 25 January 2013

Berluti, London



We hadn't realised what a huge brand these guys are until we saw the incredible installation in Harrods windows last year.  It was quite spectacular.  Of course here with their tiny windowed store along Conduit st. they are limited with what they can do, but they always appear to make an effort; thankfully.  This is a fun little scheme using these new vintage-like toy cars to show their products.  These guys clearly know the future trends so even in its simplicity this is one to watch.


Thursday, 24 January 2013

Salvatore Ferragamo, London


We're not always gripped by what this brand does as there's never really anything exciting coming from these windows on Bond street here in London.  However, this scheme does provide us with a good example of one of the product handling dynamics which is often hard to reference.  Gravity.  Essentially this refers to product which has been suspended.  Anyway, adding a little something a bit more interesting would have drawn us in sooner although we are desperately dodging in between Sales schemes and the dreaded yet inevitable pending heart motifs which will soon cover most of the West End.  So needs must.


Wednesday, 23 January 2013

Belstaff, London


As everything becomes digital around us it is so interesting to see schemes such as this one at Belstaff referencing what is quite a nostalgic technique.  Its not quite an animatronic scheme but there is clearly a motor placed inside this window in order to drive this huge propeller   We haven't seen this technique for quite some time so it is quite refreshing.  We're not sure whether everything will revert back to 'oscillations and indexing' or even retailers adopting those turntables from retail of yesteryear, but then stranger things have happened.


Tuesday, 22 January 2013

Hermes, London


We are beginning to see the emergence of one of the key trends this year; Horses.  Rocking, hobby, possibly stuffed? but they are coming.  How stunning does Hermes look in all its simplicity?  The colours are incredible, we already know that the product is exceptional beyond belief and all presented in this short narrative scheme.  The narrative of course is whatever we want it to be.  


Monday, 21 January 2013

Clarks, London


Its freezing cold here in London and even though there's snow and ice on the ground we've been out there looking at what you have all be up to.  Well, would ya look at Clarks, eh?  Thankfully new schemes are gradually filtering through and in such blinding colour too (well here anyway).  If ever there was a need to bring something exciting that doesn't refer to Valentine's then its now.  We have seen a few gems out there which we will be sharing with you all week.


Sunday, 20 January 2013

Tiffany, London


We recorded this scheme at Tiffany so soon after it was installed that the jewellery was actually still swinging. That's not something we see often.  Anyway, we do love the colour used here and these gorgeous wire structures;  they are a little reminiscent of the kind of thing that those guys in tourist areas make that spell out your name and who is also usually stood next to the guy that sells spray painted space images or the garishly coloured rubber men that these traders throw at the nearest window while we all stand amazed at it making its sticky way, hands, feet, hands, feet down the glazing or maybe the guys who sells the 'real' leather belts who run a lighter up and down it to prove it to you just in case you were in doubt.  Naturally this is rather more sophisticated.


Saturday, 19 January 2013

Godiva, London



Gawd, is it nearly that time of year yet again.  Just as we get over that Christmas malaise and the bonkers clearance period, off we go heading full speed to the next major retail event.  The evil that is Valentines Day. Its not that we are against love between people, its just this bloody awful heart motif makes our skin crawl.  Why oh why cant the retail industry think of something a little more interesting and something less ordinary?  We are scouting around trying to find something a little more innovative but there really is no hope, is there?  



Friday, 18 January 2013

Levis, London


Now this is an interesting installation at Levi's.  Sale schemes are always so difficult to make interesting but thankfully the guys here have come up with a simple yet effective solution that gets it all so right.  We love these banners made up of multiple pieces of denim with just that brand signage blocked in the Levi's Red and so powerful and so recognised that it doesn't even need the brand name on it.  


Thursday, 17 January 2013

Burberry, London


Oh those savvy guys at Burberry have hit it absolutely on the mark with this campaign.  You clever things.  Our first reaction was, Oh gawd, not a mini-me-becks and we were rather clenching our buttocks as we passed by.  Do we really need yet another vacuous celebrity?  That said, of course, we know this is 'genius' and they have got it all so right (but do we really have to suffer another one?, really?).  The images and scheme of course look great but gawd that family are so bloody irritating.


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