Oh those savvy guys at Burberry have hit it absolutely on the mark with this campaign. You clever things. Our first reaction was, Oh gawd, not a mini-me-becks and we were rather clenching our buttocks as we passed by. Do we really need yet another vacuous celebrity? That said, of course, we know this is 'genius' and they have got it all so right (but do we really have to suffer another one?, really?). The images and scheme of course look great but gawd that family are so bloody irritating.