Tiffany, London

We're not entirely sure what to make of the new scheme at Tiffany right now.  Its not that we don't like it (and does that matter anyway?....no not at all).  However, what we do have is a very abstract concept in very reflective materials; actually a very architectural-looking scheme.  In fact it was very difficult not to capture ourselves in the reflection of this installation with its highly glossy and reflective surfaces.  We are guessing that this has gone global so it would be interesting to hear what you guys 'out there', 'elsewhere' or at least 'somewhere' think also?

Diesel, London

Further to the 'shanty' trend happening around town right now, we've recently spotted this great scheme at Diesel.  A little reminiscent of Amy Winehouse tattoos we thought and we rather like this look.  We were never huge fans of Winehouse ourselves however and actually left one of her first concerts in 2004 after just one song as it was so dreadful and never really understood the attraction to her music, however the scheme here just looks so good and we love it.

 

Smythson, London

The guys at Smythson are getting it all so right, right now.  We are quite critical of this brand as  we have seen some dreadful schemes, particularly for a brand that sells very expensive, and we are sure worth every penny, merchandise.  But, to entice us in?  Well, it really wasn't happening.  However, someone here has clearly now got their finger on the pulse and tapping into some of the key trends.  We adored the Jubilee scheme and this one with their links to jellyfishlamp.com just looks so good.  We're seeing references to the 'shanty' trend all around town right now; these things are so exciting to follow and to see how everyone is interpreting them is wonderful.  Fantastic guys, another little winner for the high street.

Dover st. Market, London

We completely missed this Jubilee scheme at Dover st. Market.  How clever is this?  We adore the references to the crowns in a wide variety of materials including one in Mecano..!  We also have a fantastic reference to the various beacons lit around the country during the celebrations.  No one else had picked up on this although from our experience stacking wood in store is risky from a health and safety point of view....soooo.....a wonderful two fingers up to the establishment and there is nothing more satisfying than that. Fantastic.

Pull and Bear, London

We love Pull and Bear's new look right now, how cool do these guys look?  This store has been closed for a while for modernisation / refit....or however you wish to describe the process.  Anyway, we did visit here before they closed, simply because their windows were looking so damn good.  Sadly the interior was missing everything that would have made the experience remotely pleasurable and, well, we could have stepped into just about anywhere else on the high st to be frank.  We will pay a visit to the brand again now that this new scheme is in place and see if the interior is as interesting, or will it all be window dressing?  We'll let you know.

Monsoon, London

We've never included Monsoon on this site previously.  Why? Because they don't normally do anything exciting to show you.  However, like an adrenaline rush these guys have suddenly shot to the front with this fantastic Jubilee scheme with the Union flag created from rosettes.  OK, well its not the most innovative scheme we've ever seen, but we don't wish to kill the baby steps towards creativity that this brand are making and instead we will scream and shout encouragement that this is what we want to see.  So, Monsoon, please keep the creativity coming; this is what we want on the high street.....and more and more of it..............please?

Victorinox, London

We were actually genuinely very surprised so see this scheme at Victorinox for the Jubilee celebrations.  This was such a pleasant surprise, considering most brands along Bond st., here in London completely missed the opportunity to reach out to potential customers.  Anyway, these guys have shown us what they really are capable of and we love it.  With their giant cake, sponge finger lettering with the whole scheme complete with tea party, these guys have got it so right.  We are so bored with large format graphics with a few nice mannequins attached and we are keeping our (sponge) fingers crossed that these guys will keep bringing entertainment back to the high street.  Brilliant guys.

Liberty, London

With all of the Jubilee celebrations around town right now, London is looking very cool.  Retailer after retailer got into the spirit and celebrated this once in a lifetime (unless like us, you intend to live forever) occasion.  We always love schemes at Liberty and this one was no exception.  We think, given the choice and in an ideal world all of these windows would have been screaming Jubilee, but sadly only this one.  Still, this is a little taste of how brilliant these guys are and as usual produced with wonderful humour sadly missing everywhere else on the high street.

Alessi, London

We couldn't not stop and capture this scheme at Alessi right now.  We're not sure why we've actually not included them before here, but anyway, we adored the humour of this scheme, which like so many around town right now have absolutely captured the moment.  Their signature bottle openers (there is probably a better name for them) have been dressed as if part of the Royal Regiment.  A wonderfully fun scheme which brought a smile to our faces and drew us in.

BHS, London

After very spectacular Jubilee celebrations here in London, and we guess (?) street parties around the country, the scheme at BHS right now is absolutely spot on in capturing the zeitgeist of their clientele.  We can hardly believe we have included these guys so much recently, although they are doing some amazing stuff and this too should be celebrated.  Thank you guys, you have captured the moment perfectly.

Desigual, London

We absolutely love the Jubilee scheme at Desigual right now.  Superb.  It is a tricky one to capture because the vinyl completely covers the fenestration and therefore blurs the image.  Anyway, it doesn't really matter as the guys here have produced a wonderful scheme which is absolutely suited to the current occasion.  Even though its raining here in London right now this scheme really does lift our spirits and makes us feel all British.  Fantastic guys..!

Selfridges, London

If you want to bring a smile to your face and see retail store windows at their very best, then look no further than Selfridges here in London.  The current scheme celebrates the best, and pokes fun at the worst bits of British culture in the most hilarious way.  If you cant view all of these windows for yourself, this is such a shame as we are only able to share a glimpse with you here. 

Theatrical and fun, this scheme is pure brilliance and everyone is talking about them.  Happy Jubilee...!

Guess, London

We had no idea that 'Guess' were 30 years old already.  We're not massive believers in global branding ourselves (in case you hadn't 'Guess'ed') and so are not this brands' No.1 fan, nor fans of brands like it.  Large format graphics prevail, mediocre merchandise presented badly and VM teams who just don't understand how to group mannequins who incidently are in Rootstein's Body Gossip Collection stance (unless these are very clever references to the pending Olympics - or Miss. World, but we doubt it); but then how could one from a manual sent from a far away place?  Need we suffer bad retail much longer or will brands like this become part of our now quite extensive archives of the ways we used to shop?  Discuss....