Thursday 13 October 2022

Armani Exchange, London

We had a bit of a deja vu moment with this scheme as we were sure we've seen this installation before (or at least the props).  We did initially think that this was something Hugo Boss had done (using nuts and bolts) although it transpires that we had actually seen this scheme in Milan earlier this year.  In this climate there is no shame of course in reusing schemes and many brands are doing it although many do make changes to their props before they reuse them.

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