Given the season / time of year, this scheme jumped out at us immediately. With remnants of Christmas schemes or Christmas schemes but with Sale signs across the majority of stores we couldnt work out initially if this brand had missed the mark or was pure genius. We've realised that it is the latter although of course this is what they specialise in and while its cold and wet here in London, it is Summer somewhere in the world and we will live in an international city. So, if you are looking for shorts, T-shirts, sunglasses and..erm....rash guards (better not to ask) then look no further.
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