Thursday 11 November 2021

H&M, London

We're always feel rather dubious when we see these kinds of promotions in fast fashion brands' windows.  We've all heard this stuff before and a lot of Green washing is the usual go-to.  Anyway, great windows with the brand logo in fun fur and the strap line Time to Change!.  Indeed.  In collaboration with PETA, the brand have launched a PETA-approved animal friendly collection (what were they doing before then?) called the Co-exist story for womenswear, menswear and kids wear.  Products retail from £9.99 apparently.  A collaboration with an organisation such as the workers rights consortium in Bangladesh would have got us more interested however.

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