Sunday 29 August 2021

Hugo Boss, London

Its been a while since we looked at or included this brand although while they produce great quality schemes they are not always the most exciting to look at.  We were drawn to this one though as while it is quite simple they've actually produced a really interesting installation.  Ok, well there is a large format graphic included which we always dread although given the volume of stores they have we can understand why.  The addition of a very convincing rock formation does add considerably to the scheme with a slightly juxtaposed graphic flooring.

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