We've never been big fans of these kinds of brands although this one has previously produced some really great schemes. Well, at least at their New York store. We do appreciate the notion of Sexy although there is a rather fine line between that and tacky and while we don't wish to be mean about this scheme which is rather lacking visually apart from a digital screen it does appear to perhaps be targeting the lower end of the market with a whiff of the Red light district of Amsterdam. Perhaps thats what they what? Who knows? If so, well job well done then.
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