Saturday 7 September 2019

Burberry, London

Using technology in store windows is always a rather risky business as so often it either doesn't work very well, doesn't quite live up to expectations or is not particularly engaging.  However, this is great example of it working very well with the use of these video cameras focused on the various part of the product.  We aren't quite sure how this relates to the window with just the screens (bottom image)?  We would have thought that the images from the cameras would link to the larger screens?  Perhaps it did although like most passersby we didn't hang around for very long to see if this was the case.

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