Wow, what a killer scheme from this brand. This latest installation is "The New Order: A wireframe for the future of Fashion". According to their website, "As the digital revolution continues to transform everything from politics to pop music, we have invited some of the world's most boundary-breaking digital creatives to reimagine what shopping, style and the department store might look like in the not-so distant future". As always Selfridges is so incredibly groundbreaking in what they do and this is one scheme you should really try to experience if you can.
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