Tuesday 6 August 2019

Fendi, London

We were desperately trying to remember which brand this was after we took the image as usually there are a few indicators in the scheme which prompt our memory.  However the brand appear to have changed direction with their schemes which threw us slightly until the voices in our heads screamed...."Its Fendi you fools".  Anyway, with an interesting use of mirrors in this scheme, obviously so that we can also view the front of the product as well as the details at the back, there is also another interesting layer here.  That is, through the use of the mirrors we also become a part of the scene within the space (Scientific stuff an' all that - you're welcome) and something we usually see more of at places such as Tussuad's.  

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