This is a bold statement from this brand and great to see that some retailers are giving something back to society this time of year; although a risky strategy. 'Make Change' and 'Change Counts' in large lettering fill the windows at Barneys this season with a backdrop of (probably) 1000's of pennies in a repetition format. It takes a confident retailer to do something like this and great to see this brand leading the way.
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