Friday 20 July 2018

Philipp Plein, London

Its not often that we see this kind of 'reference' in store windows here in London and quite sensationalist it is too, dont you think?  Producing this kind of scheme can backfire spectacularly if the vibe 'out there' just isn't right.....and it isn't right now....... and to be honest its not very clever and a slightly desperate attempt for attention.....soooooo not f**cking fresh either.  We will probably file this away as 40 years after the vibe for this kind of scheme here in London happened.  This is brand is just not cool enough to pull it off.  Pop it into Selfridges or Harvey Nicks and we will smile knowingly.

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