Monday, 30 July 2018

Anthropologie, London


We've always adored this brand as they do such super creative stuff and as far as we know (although we could be wrong of course) they are one of the few brands that have a local creative team.  We always stop by to peruse their products....and actually adore the home wear....however they do seem to be lacking the energy that we have come to know and love at their stores here in the centre of it all.  We often visit their stores in NYC and Miami and of course NYC is absolutely rocking, particularly the one at the Rockafella centre (last time we visited they had closed their SoHo store sadly) however the super creativity which drew us in just appears to have evaporated very gradually and we don't know why?  As with a lot of brands out there on the high street there can be a lot of decision makers who actually make no decisions whatsoever and design by committee of course will only ever lead to the sound of the death knell.  Bong....Bong.  We hope not though.



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