Wednesday 30 May 2018

Longchamp, London

We cant quite decide how we feel about this scheme at Longchamp.  We guess its just one of those schemes that has no actual meaning and slightly gap-filling before the next seasons merchandise arrives?  There is a slight whiff of photoshop about the scheme too as it is quite flat however, as we know the products of course are actually superb and maybe a product-led scheme would have given greater impact?  Anyway, its easy for us to shot-from-the-sidelines although we can only comment on what we all see.

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