We've noticed that there are a large amount of digital screens in windows at the moment; essentially its just another version of a large format graphic of course. While the visual media for digital screens are not the cheapest to produce there is a certain longevity in their use and we guess as everyone is squeezing out every last drop of cash from their schemes it appears to be the way forward - or at least one way. We do prefer a bit of theatre ourselves although perhaps these types of schemes are a bit more sustainable which can only be a good thing.
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