Monday, 7 August 2017

Longchamp, London

We saw this scheme in Miami recently although as the sunshine was so bright it was difficult to appreciate the fantastic glow from these beautiful spirals.  It is always difficult also to describe a theme which is quite abstract, afterall where do you go next with a description other than that?  We would of course love to see some clever humour being injected into schemes although as the world seems to be in crisis and retailers seem to need to attract just about anyone into their stores its no wonder everyone appears to be adopting a similar approach.

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