Its been a while since we've had a look at Selfridges and this end of Oxford street. The latest scheme, 'The Your House Campaign' features installations called The Ritual of Cleansing, Where I keep my collections, The Ritual of Conversation, My place to hide things, to name a few and of course everything has been so perfectly placed in an Artistically chaotic style. This store is always worth a visit if you are in town as images just dont communicate the truly immersive experience of this brand.
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