Wednesday 29 March 2017

Ralph Lauren, London

Another winning scheme from Ralph Lauren with their flora covered backdrop and amazing products.  There isn't a great deal for us to comment on here although there is one notable point and that is that they have used Black figures in their windows.  We cant remember a time when a brand used all Black mannequins in their windows and it is sadly quite difficult to even find mannequins that represent any ethnicity in schemes which is slightly odd given the diversity of the shopping public although this is possibly because nearly everyone is using quite generic human / abstract forms with no discernible features (although they do still tend to be in a White finish nonetheless)  We just wanted to celebrate this important point which may otherwise go overlooked and great to see RL leading the way.

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