'Every Cup tells a story' is the strap line at Fortnum's right now with their unusually (slightly) minimal scheme with a big nod to some old school presentation. We really are missing the techniques and humour on the high street right now, possibly due to globalisation and homogenization of everything around us? So, mercifully brands like Fortnum and Mason are still around to show us how its done and there are still some brilliant artists around who understand the various dynamics required for exemplary presentation (however for how much longer?) but not a generic graphic in sight so maybe just watch and learn.
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