This brand in London (and NYC) produce some amazing schemes at their flagship stores so we are guessing that this store is a little further down the pecking order to receive the same love and attention? That said, this is of course a great way to show what is quite a dull product (i.e. men's shirts not the brands collections). A panel of White shorts has been punctuated with illuminated ones to highlight the brands different ranges. This is a great statement at this store which in context is surrounded by brands we dont know with little or no window schemes to show you.
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