Wednesday 14 December 2016

Barneys, New York

The Love, Peace, Joy Project is the key for this seasons promotion at Barney's right now which invites you to raise awareness and funds for worthwhile causes just by 'snapping a pic and sharing the love'.  According to their website, Barneys launched their own charitable giving arm, Barneys New York Foundation earlier this year in order to support education, the Arts, and human rights.  As part of this project, the brand worked with (among others) the renowned visual artist Nick Cave to create this elaborate window scheme which encourages us as the viewer to take a judgement free view of the world.  A fantastic benevolent strategy from this amazing store/brand.  You can check out more of this initiative through their website at

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