Friday 4 November 2016

Harvey Nichols, London

Images Courtesy and Copyright Harvey Nichols

We went to view this scheme at Harvey Nichols in London's Knightsbridge last weekend and it rather took our breath away although this brand tends to have this effect on us and we are super huge fans of their work.  Celebrating all things Italian, Harvey Nichols have launched their Britalia campaign bringing the best of Italian design from food, beauty, drink, culture and lifestyle to their customers and as part of this promotion have unleashed a typically tongue-in-cheek campaign to support it.  Inspiration from Renaissance architecture has been installed on the outside of this iconic store, with the windows presented as an elaborate stage of Christmas magic.  Heavy draping crafted from reels of paper focuses the viewpoint of the passerby into the theatrical sets beyond which have been inspired by Italian Operas and uses stunning lighting which changes during the daylight hours to UV lighting at nightfall; a great excuse to go shopping here twice in one day and see this scheme.

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