Wednesday, 28 September 2016

Harvey Nichols, Dubai

We are in Dubai this week and searching for the latest exciting schemes across the malls.  There are a few corkers which we will be uploading this week, beginning with the iconic Harvey Nichols which we always make a beeline to see.  With their 'This is Luxury'  window strap line and old fashioned giant clock faces with Roman numerals repeated throughout their two floors of windows this scheme certainly makes an impact.  All of the product handling dynamics are of course in place although the amazing energy we usually experience seeing their installations is rather dulled; this is probably due to trying to appeal to a local demographic, who knows?  In store looks amazing however.

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