Wednesday 10 August 2016

Banana Republic, London

Banana appear to be on a bit of a sustainability roll; we've spotted an additional nod to sustainability at DKNY along Bond street too and this is a welcomed direction from global brands.  Anthroplogie is still 'King' of them all of course as there schemes always appear to be embedded in a sustainability philosophy.  It is easier of course to throw a lot of money at a scheme to generate impact (which naturally is always appreciated) although the real skill in visual presentation comes from 'working' a scheme to communicate a narrative particularly in large spaces and great to see this speciality brand holding their nerve particularly in such a difficult market.

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