Monday 9 May 2016

Joseph, London

Images Courtesy and Copyright Joseph

The latest concept at Joseph right now has been inspired by the Tribal trend which we've seen cropping up across a range of SS16 collections. 
The Masai tribes people have inhabited the arid plains of the Serengeti for over 4 centuries and the colours and fantastically intricate details that they adorn themselves with represent their wonderful qualities; Beauty, strength and tradition.
Using the characteristics of the tribes dress codes, the team at Joseph have explored and developed these details further and looked at the strong sculptural shapes of their necklaces, head masks and carved African Art and how this then influenced 20th century Modern Art movements in Sculpture and Architectural forms.  Commissioning sculptural pieces in aged Bronze and stone and applying recreated organic thatched roofs as the window backdrop, this brand is looking as amazing as usual.   

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