Wednesday 4 May 2016

Breitling, London

We've never included this brand previously (but then are fixtures of watches that interesting?).  Technically this store is known as an Institutional Complement (according to Luxury brand theory at least) and for this type of luxury product, normally the favoured method of product distribution is through department stores (watch stores don't tend to do very well - remember Elba?).  We wouldn't have normally included this store but we happened to capture some Visual Merchandising beyond their usual graphics.  Great prop, although perhaps the references to 'Nose Art' (i.e. the decorative painting on the fuselage of an aircraft) is possibly a little dated?  We're just putting this out there but will let you decide what you think.

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