Saturday, 5 March 2016

Brooks Brothers, Hong Kong

Images Courtesy and Copyright Booma Group

For their first global window project launch Booma Group were commissioned to design and develop the CNY 2016 window for selected stores between New York, Hong Kong and Tokyo.  The window installation is represented by the Brooks Brothers logo (a sheep) which has been redesigned to create an origami style structure and communicate the Chinese New Year theme with the three wise monkeys (as this is the year of the Monkey of Fire) painted in a glossy Red finish.  For their flagship store in Hong Kong, Booma designed the word "Monkey" with handmade Sheep in a Gold leaf finish to create the word in Chinese.  You can also view the making process through the video link here https://www.youtube.com/watch?v=t-J5HnCU7Y0&list=LLGE02oYOyXKWhGGEbo6YOPQ&index=1




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