Tuesday 5 January 2016

Stance, New York

This is one of the more interesting brands we've come across while on our walks around the city.  If you thought that the retail landscape couldn't squeeze out a new concept then have a look at Stance.  This brands design and philosophy appears to recognise the influence of Music, motion and Art play with a window scheme presented as a 3D mood board communicating the thinking and stories behind the products in store.  This casual lifestyle brand appears as more of a boutique than a corporate / multi-national and this is why it is so refreshing.  From Punks to Poets this brand has a really cool vibe.  Thank goodness for these delicious finds among the generic global brands. #localisedcreativity

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