Thursday 21 January 2016

Smythson, London

Earlier in the week we made reference to Massimo Dutti and another trend which we are seeing across several brands is the use of interior spaces, dwellings and atmospheres.  We've also seen the use of a lot of these over dyed rugs in places such as New York (in particular the new Diesel store).  At Smythson the use of the Grey here allows the product to pop out from against its background.  In order to capture the atmosphere we have of course included a video of the overall space which can be found either below or through this link

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