Friday, 15 January 2016

H&M, London


This brand fly through schemes so fast that if we don't include them now it will have come and gone already.  What is interesting about this brand - and goodness knows we celebrate this - is that not every store looks identical; Hurrah.  As we've shown you with the example at Bottega Veneta yesterday, we are finding schemes with lots of layers around town which give relatively small spaces a certain amount of depth. We are also finding references to interior spaces, examples of which we will include shortly. 


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