One of the more exciting finds we've come across on our travels around New York has to be this, #publicfactory concept store attached to the Soho Grand hotel. We have seen these kinds of retail spaces popping up across town such as at the Ace Hotel and its surrounding cool places to shop. This co-retailing concept for emerging consumer brands adds so much interest to the usual hotel experience even if there wasn't anything we would particularly desire here. There are of course the unnecessary and apparently obligatory surly staff to go with it which generates quite a cold experience; this is rather unfortunate given that this store isn't exactly Colette and hasn't reached that cool cache status here but it is interesting to look at at nonetheless.
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