Friday, 27 November 2015

Magasin, Copenhagan

Images Courtesy and Copyright www.sfd.co.uk

If you happen to be in Copenhagan then no doubt you will want to visit Magasin Du Nord.  This incredible store has a fantastic and enviable history dating back to 1868 when it first opened as a Drapers shop called Emil Vett & Co.  In 1871 the store moved to its current location here at Immervad and eventually grew to 50 stores.  At this flagship store the current installation in conjunction with www.sfd.co.uk consists of a series of concave baubles (to enable the brand to show merchandise inside them) and whole baubles creating this tactile backdrop to their products with a collection of bespoke mannequins complete with bauble heads.  The facade of the building has been adorned with more baubles to form a Christmas tree and the interior has been decorated with hanging garlands and bauble archways through the space.  Of course, the best part of this season is being able to experience these things for yourself, so you must.




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