Tuesday 20 October 2015

Pull and Bear, London

Pull and Bear really do some great schemes, at least at their store along Oxford Street.  With their rotating mannequins and a kind of 80's Pac-man-style digital backdrop this scheme really does draw people in.  Fortunately we were able to make a quick video for you to appreciate the kind of movement which is lost in a still image so that you can view the impact that this scheme has.  No doubt this installation cost a mighty pretty penny and then some but these kinds of schemes really do push the boundaries of what is Visual Merchandising or at least what it can be if we invest enough.  You see our video here https://www.youtube.com/watch?v=3Qe-PEfNpvo

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