Tuesday 6 October 2015

Niketown, London

Images Courtesy and Copyright Millington Associates

If you didn't seen Niketown's recent installation then here's a snapshot for you. Nike have launched their latest range, Tech Pack Sportswear incorporating their tech fleece technology which has been designed to hold heat and enhanced with a new camouflage design. In conjunction with the team at Millington Associates,  these incredible neon Red windows glowed across Oxford Circus here in the centre of it all while in store focal points with programmed LED provide information about the technology were punctuated with over sized images of the Championship Athletes in the new tech fleece gear.

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