Friday 18 September 2015

Banana Republic, London

As a speciality wear provider, Banana recently has been looking so good.  With their Grey back drop, bicycle graphics in a repetition format, bicycle prop and of course their 'What moves you' strap line, the simplicity of their schemes appears to be their strength and gives clear differentiation from the other other retailers along the main drag of Regent street.  We often wonder, that, if we removed the the logos from the outside of some of the stores on the high street whether we would ever know the difference between some of these mid range retailers; these kinds of schemes besides being great to view do help to give that differentiation and of course are most welcome.  

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