Monday 6 July 2015

Fortnum & Mason, London

If you feel the need, like us, to view a scheme which absolutely surmises the vibe on the street right now here in London then here it is.  Fortnum and Mason, as always, have tapped into the wider key trends and presented a rather tropical scheme for us.  The details as always are so beautifully thought through which keep the passers-by glued to their windows trying to spot all of the components and merchandise.  There's no quick flash of a graphic here, instead a carefully detail narrative which keeps us coming back to explore more.  If the smudges on the windows are anything to go by (which we normally experience at Tiffany from the drooling crowds) then this scheme is doing its job and as always from this store, so damned well too.

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