Sunday 26 July 2015

Banana Republic, London

Banana has been looking really, really interesting recently.  Even in Sale time their windows looked as if someone was taking care with their schemes.  This is appreciated.  We recently showed their nod to recycling / eco scheme which was particularly great to view as so many global brands appear to adopt a one scheme for all approach while ignoring that Glocalism is critically important right now and as savvy shoppers we want something which taps into our own local vibe rather than one which was the most cost effective to send out to all stores regardless.     

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