Monday 20 April 2015

Bershka, Dubai

This is a really fascinating scheme at Bershka right now with their incredible use of Refraction.  We're not entirely sure if this scheme has gone around the world although here in the Mall of the Emirates we spotted this one which drew us in.  So good to see some thought going into their schemes with huge doses of originality.  Its not often Science meets Visual Merchandising so if you have never seen one before then here it is.  The mannequins somehow let this scheme down a little though, don't they?

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