Thursday 26 March 2015

Nicholas Kirkwood, London

This was a delicious new find here in the centre of it all.  We've never included the Nicholas Kirkwood brand as we had no idea that he had a store until now.  But still, here you go.  Now, we are not exactly sure what is going on here and although the graphics look fun, what the buggery does it all mean?  Well, maybe something, but when we cross referenced this scheme with the main website we cant actually work it all out?  Of course the product is superb, well actually truly amazing but we just cant make the links here as the website is so chaotic.  Just do a 'Google' and have a look. In the meantime, all we need, just like any other customer is some joined up thinking and understand the presentation rather than a luxury brand that appears so fractured, in which case therefore isn't very luxury at all, its just stuff which is sold at very expensive prices in a very expensive part of town.  This is not sustainable for any brand or at least not very good management of a brand with the ultimate goal of making money,  That's the point of it all, isn't it?

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