Saturday, 7 February 2015

Esprit, Berlin

In our final Berlin entry we've decided to include Esprit.  OK, well this isnt the most innovative scheme in the world and it probably has gone the world over although it ticks the necessary Visual Merchandising boxes with its mannequin groupings and backdrop with vertical and horizontal lines.  We just wish that some localised creativity could be employed to add some interest and entice us into the space.  Sadly we always just pass by to the next store, never going inside.

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