There has been an enormous amount of press around this scheme and all for the right reasons too. This installation along these staggeringly large windows on Oxford Street celebrates the Bright Old things and the retirement renaissance, so essentially people who have retired but refuse to go away quietly; fantastic stuff. There is a truly remarkable and inspiring story here so do check out Selfridges website as there is a heap of information about their latest scheme. Thankfully this is one brand getting everything oh so damned right.
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