Saturday 30 August 2014

Monki, London

When this brand opened its doors just a few years ago along the iconic Carnaby street here in the centre of it all it looked so incredibly promising.  However, while cut out graphics are seeing a bit of a revival right now (and these ones rotate too) the execution is, we have to say it, and you know it pains us, but so very poor.  There is a potentially interesting concept that just needs to be squeezed harder here.  The lettering font of the vinyl on the fenestration is just so wrong, the rotating cut outs like one of the post slimming adverts and the backdrop crinkled and torn. C'mon guys we're sure you can do better than this?

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