We haven't been to visit these windows other than passing quite quickly after a little Sunday worship at Fortnum and Mason. We adore these origami fish and well, the product fills a gap in someone's life we guess and while it is appreciated that these guys have clearly made an effort its just such a shame that this scheme looks so meaningless? Cu'mon guys this isn't rocket science. Begin with the product and build a scheme around it, taa daa, a product led scheme. Done.
Also, don't forget to vote for your favourite Visual Merchandising and retailers by clicking the link here.